The first stage: development of the concept of souvenir products. Setting goals, objectives, deadlines, drawing up a PR strategy and plan.
Design development: it was necessary to design a box in a minimalistic, seasoned DigitalWand style, develop a general design for the cards and their internal division into categories. There were three categories: design (20 cards with a green stripe), development (20 cards with a blue stripe) and performance agencies (20 cards with a yellow stripe).
Establishing communication with 60 agencies, sending them a request for information, processing information and entering it into the list.
Then there was a stage of agreements: we enlisted the support of Tagline, placed their logo on the box, agreed on long-term cooperation (distribute our souvenirs at their personal and partner events with the help of Tagline)